Duroline

Trade Mark Evolution

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In the market for 30 years

The small but significant changes in the Duroline trademark along the years reflect the company´s growing global reach.
It has been following the evolution in the market for 30 years.

 

Inauguration place and date

Caxias do Sul – RS – Brazil, August 17th, 1988.

 

Timeline Duroline

1989

The manufacture of brake linings begins.

1992

Growth of the factory and increase of the production capacity. In this year the heavy-duty truck brake linings are released in the market as well as the other references for Mercedes-Benz, Scania and Volvo

1993

Launches the range of DNA 38 formulation, which is already 100% asbestos-free.

1995

Duroline S.A. company faces a division process, originating two companies with different boards of directors: Duroline S.A., performing in the automotive parts segment  and Sulcromo S.A., performing in the metal-mechanic segment. Both still belong to the same group. In this same year Duroline S.A. begins its internationalization by selling the products in South and Central America.

1997

The asbestos-free Premium range is launched.

1998

Duroline S.A. doubles its production and sales volume compared to the year of 1996, proving the company´s potential and consolidation in the market.

1999

The company is accredited with ISO 9001:1994 and SP-Trans Engineering and Technology certifications.

2000

Duroline exports to North America, Europe, Africa and Oceania.

2001

The company is awarded the bronze medal PGQP (Gaucho´s Program of Quality and Productivity - from the State of Rio Grande do Sul) and is accredited with the ISO 9001:2000 Certification.

2002

Gets the Certificate of Social Responsibility of the Legislature of the State of Rio Grande do Sul and recertification-SP Trans.
The Formulation DNA-38, produced and used by Duroline SA to manufacture brake linings, is described by the Performance Review Institute (USA) for axles up to 23,000 pounds, which is marketed in the United States in the category Premium high performance product.

2003

Duroline North America Inc. is founded in the United States, as a sales and distribution unit of Duroline´s products manufactured in Brazil. In the same year the company is awarded the prize for Outstanding Social Responsibility 2003.

2004

Duroline S.A. begins manufacturing brake pads.

2005

The company restructures its manufacturing units, purchases new machinery and begins the reorganization of the production lay-out.

2007

With the production capacity of 12 million parts/year, Duroline S.A. expands its exportation to all continents, opens an office in Shanghai, China and sign off important technical/commercial deals in several parts of the world.

2008

Already consolidated in the market  and with solid high tech and commercial agreements, Duroline expands its presence in USA. It begins sales of new products with high performance and increases its share of the world market.

2009

Duroline S.A. announces a new strategic alliance with STEMCO, a company from the EnPro Industries Group, located in Longview, Texas, USA. Stemco-Duroline intensifies its participation in the market of brake linings and components for on-highway commercial vehicles in North America (United States, Canada and Mexico).

2011

Opening Trading Duroline for sale of brake components.

2014

Launch of new packing for brake linings.